Port Aventura announced they will open in 2016 a €100 million Ferrari theme park, close to the existing Port Aventura park. And it will include too a new premium hotel with 250 rooms! Below, high-res concept-arts and the full press release. This should be a great addition to the already excellent Port Aventura!
PortAventura Entertainment S.A.U. (“PortAventura”) has reached a licensing agreement with Ferrari S.p.A. (“Ferrari”) to establish “Ferrari Land”, a new theme park dedicated to the global brand of Ferrari within the PortAventura destination resort near Barcelona, Spain.
The new branded site (expected to open during 2016) will be the sole Ferrari theme park in Europe and will envisage a total investment of more than €100 million.
Ferrari Land will be built on a total surface area of 75,000 square meters and benefit from several rides (including the highest and fastest vertical accelerator in Europe)...
... a new premium hotel with 250 rooms and 5 star service, restaurants, shops and large simulation areas for car racing.
This new partnership with Ferrari, the world's most powerful brand for the second consecutive year (according to the annual Global 500 report, February 2014), and PortAventura (Europe’s second largest destination resort and the largest in the Mediterranean) will allow the resort to further improve its position as a leading European destination resort. At present, PortAventura receives nearly 4 million visits annually, of which nearly 50% are from outside Spain.
Sergio Feder, PortAventura Executive Chairman: “Since entry we implemented a long term plan supported by well-known international brands to increase visitors to approximately 5 million yearly and to transform PortAventura into the best destination resort in Europe. Ferrari is an obvious choice not only for the values the brand represents, but also for their experience in the Ferrari World Abu Dhabi theme park. For us, it is also an honour to collaborate with such a worldwide recognized brand”.
Pictures: copyright Port Aventura - Ferrari