Wednesday, August 6, 2014
More from Variety.com:
The Walt Disney Co. plans for “a far greater ‘Star Wars’ presence” in its theme parks, company chief Bob Iger said Tuesday.
The first look at new attractions based on the sci-fi franchise, beyond “Star Tours” that currently operates at several of its parks, will be revealed next year, Iger said during a conference call with analysts to discuss Disney’s record third quarter results.
The move comes as Disney is readying to release a new “Star Wars” film in theaters starting Dec. 18, 2015, that J.J. Abrams is currently directing.
Disney opted not to inject more “Star Wars” into its parks until its $4 billion acquisition of the company was complete. Deal also gives it the Indiana Jones franchise, already represented by a ride and stunt show at Disney’s resorts.
During the call, Iger said when Disney now decides to build new attractions, “the likelihood of their success is greater” when they’re branded. “When we grow ‘Star Wars” presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past,” adding that leveraging the collection of popular franchises and properties that the company owns for rides and experiences will deliver “better returns than we saw in the past.”