Wednesday, November 26, 2014
Partnership Between Disney and Turner Classic Movies for Disney Hollywood Studios Great Movie Ride to be Announced Tomorrow !
Great news for Disney Hollywood Studios Great Movie Ride attraction as the New York Times reveal that tomorrow will be announced a partnership between Disney and Turner Classic Movies, which include enhancement of the queue and more. It's even a double good news as it also mean that Disney will not tear down the iconic Chinese Theater replica when the big hat will disappear:
From the New York Times: "The Turner Classic Movies cable channel is joining with two divisions of the Walt Disney Company for an agreement, to be announced on Wednesday, that underlines how media giants are increasingly collaborating on content-marketing efforts.
TCM will help the Walt Disney Parks and Resorts division make changes to the Great Movie Ride, a long-running attraction at the Disney’s Hollywood Studios section of Disney World in Orlando, Fla.
In return, TCM will receive “Presented by” credits at the attraction on posters, banners, display windows, marquees and the like, which will also display the TCM logo.
In the other part of the deal, another Disney division, Walt Disney Studios, will provide TCM with vintage movies, cartoons, documentaries and episodes of TV series like “Disneyland” and “Walt Disney’s Wonderful World of Color” for a periodic programming block on the channel under the banner of “Treasures From the Disney Vault.”
The block will be offered by TCM “roughly four to five times a year,” said Charlie Tabesh, senior vice president for programming and production of TCM.
“Disney films and other programming have been seen a little bit on TCM, but not much,” he added. “It will be exciting to dig into the vault and see classic Mickey Mouse, Donald Duck, ‘The Wonderful World of Disney,’ ” he said.
The initial block of Disney programming by TCM is to run from 8 p.m., Eastern time, on Dec. 21 through 5:15 a.m. on Dec. 22. “It’s a Sunday night,” Mr. Tabesh said, “a perfect family night and getting close to Christmas.”
Among the nine scheduled items from the Disney archives are “Santa’s Workshop,” a 1932 cartoon; “The Disneyland Story,” in which Walt Disney himself describes in 1954 plans for the park named Disneyland that he opened in Anaheim, Calif., the next year; “Davy Crockett, King of the Wild Frontier,” edited from episodes of a “Disneyland” serial about the frontiersman; and “The Vanishing Prairie,” a nature documentary.
The changes for the Disney World ride are scheduled to be introduced in the first quarter of 2015, perhaps in the early spring. What visitors see as they wait for the ride and watch as part of the finale will receive a reboot under the aegis of TCM, playing on its reputation as an expert in classic film.
Among the new elements will be a video featuring Robert Osborne, the host who has been the face of TCM since the channel began operations in 1994; he will identify himself as “from Turner Classic Movies.”
The idea is to “inject TCM brand authority” into the ride, said Pola Changnon, vice president for brand creative and on-air promotions at TCM, and “pique the curiosity” of visitors, encouraging them to explore the world of classic film once they are home.
Full article on the New York Times website HERE.
Picture: copyright Keane Arase