" When did he stop treating you like a princess? "

"When did he stop treating you like a princess?" That's the tag line of artist Saint Hoax's awareness campaign for domestic violence titled "Happy Never After." and the objective of "Happy Never After" is to encourage victims of domestic violence to report their attackers.

"Disney princess are perceived as ideal females," Hoax told the Huffington Post "They belong to a fairytale land where happy ever afters are bound to happen. But what happens after the happy ever after?"

These posters might be disturbing but they are meant to be exactly that. "By portraying Disney princesses as victims of domestic violence, I'm proposing the idea that no girl/woman is safe from being emotionally/physically/sexually abused." Disney princesses are seen as the epitome of feminine perfection, yet domestic abuse can affect any woman at any time -- even Ariel, Jasmine, Cinderella and Aurora.


Hoax describes the purpose of his projects simply: "Victims of abuse are not alone and it's never too late for them to take a stand."

Pictures: copyright Saint Hoax