Watch Imagineer Eddie Sotto TED Talk, "The How of Wow!"

You probably all now the great TED talks, and recently the great Imagineer Eddie Sotto - who was show-producer for Disneyland Paris Main Street, TDL Winnie the Pooh, and many others great attractions - was invited to do a talk for TEDxBermuda during which Eddie explained "The How of Wow!" or how Disney parks magic is created. Don't miss this great video of Eddie, and below the video presentation text.

"Designer and former Disney Imagineer shows us how capture the sense of wonder that all children have and recreate it throughout life. He takes us behind the scenes of Disneyland and shows how the carefully designed environment eases us away from the outside world and brings us fully in to the fantastical experience.

Eddie Sotto was born in Hollywood, California to a family with strong Hollywood connections. His aunt, Marilyn Sotto, is a costume illustrator and designer who worked for Paramount Pictures, Universal Studios and Walt Disney Productions, and his grandfather Edward Sotto was a scenic artist at Metro-Goldwyn-Mayer and a portrait artist. His cinematic design style is largely self taught with mentors drawn from motion picture production designers and Disney's original artists.

Eddie has had a multifaceted career in creative design spanning over 30 years. He was Senior Vice President of Concept Design at Disney's Imagineering division, where he helmed his own Concept Development Studio and worked on key parts of Euro Disneyland and Disneyland Tokyo, as well as several of the world famous rides at the original campuses.

Exporting his skills beyond “The Mouse”, Sotto branched into creating for television, restaurant, hotel and UHNW residential interiors, even into spacecraft and private aviation, where he won a recent IYAA award for best Private Jet Concept. SottoStudios still consults to Disney on marketing strategy and Resort R&D."




Picture and video: copyright TED