Wednesday, June 8, 2011

Will the new Apple "mothership" campus be Steve Jobs' Epcot?

Apple CEO Steve Jobs presented today at Cupertino City Council his plans for the new Apple campus supposed to be build on 150 acres and finished in 2015. 12,000 people will work in one building and Jobs called the new building “a spaceship”. He said that Apple will use its experience in building retail store masterpieces to construct this “architectural landmark”. The future Apple campus will generate his own power using natural gas and other greener and more efficient fuels and will use the grid only as backup. Steve Jobs also plan to replace the current parking lots with parkland and about 3,000 new trees.

“There is not a straight piece of glass in this building, it’s all curved" said Steve, "We used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building… It’s pretty cool.”

It sure looks cool, but most of all it makes me think to Walt's original vision for Epcot, the "philosophy" behind Walt's idea. We all know that the real Epcot is different from its original concept, but will Steve Jobs achieve an idea of an ideal place, a kind of Steve Jobs' Epcot? Jump to the Cult of Mac article HERE to see more of the exclusive artwork that Steve presented to the Cupertino City Council today and below at the video of Steve full presentation.

Edited 6/10: A good news as today Cupertino Mayor Gilbert Wong has issued a statement and organized a press conference confirming they’re on board: “There is no chance we are saying no”(to Apple new campus).

Also, it seems that it is now "double confirmed" that the architect of the new Apple campus will be world's famous architect Norman Foster.

Picture: copyright Apple Inc


Pierre said...

Rien a voir avec l'article Alain, mais avez vous vu ce nouveau blog! Incroyable!

Online Home Inspector said...

Pretty cool concept, hope it gets built in his lifetime.

Rahul Aggarwal said...

The new futuristic campus for Apple is a welcome sign! A 6000 trees in the campus is something that has to appreciated. A 150 acres land would have surely would have deforested but, making sure the trees are not wiped deserves applauds.

Michael Sandstrom said...

With an architectural masterpiece as a world Apple core, there could easily be plenty of traffic for an amazing gift store, featuring Apple products and much more. Apparently there is already cool merch. in the employee shop! Build a public interface right into the building Steve, it's plenty huge enough. Obviously have to grow some apples along with apricots, could be very pretty, productive and profitable.