Tuesday, January 22, 2008
Generally, when DLP open a new major attraction, a big E-ticket - and the Tower of terror is a real one - the marketing dept have some good ideas to promote the opening, and this huge and great brochure that they've sent to journalists is a new proof of how good they can be when the park's management is not cheap on the marketing budget.
This brochure is going to be a real collector. Not only because the size of it - a "A3" format - is really big, print on strong paper and the layouts are very well done. The envelop itself looks like it travel 70 years before you received it!
Here is the cover of the brochure
Good mise-en-scène with TOT grooms and the first page after the cover ask the right question : are you ready to check in?
The next two pages - always looking "old" - are the " hotel register "
The next two show pictures of the lobby, the library and the boiler room, with de-saturated colours to help the photos looking old. But if you look closely at the bottom, there is also a kind of blue-print , except that it is the one of the Florida version of the attraction , not the WDS one! Oooops!
The next two pages is a huge picture inviting you to step inside the elevator
And the last one is about the Twilight Zone effect, with, on the right, the press release
Here is the back of the brochure
You won't find this brochure in the TOT gifts shop or anywhere else in the park, so looking on ebay will be probably the best way to find one in the future!