Tuesday, March 18, 2014

The Incredibles and Ratatouille to be Re-released in 3D !

We learn thanks to Screen Daily that Pixar will re-released in 3D The Incredibles and Ratatouille! The two movies are currently being prepped for a 3D release and Pixar’s director of 3D production Josh Hollander said about The Incredibles and Ratatouille 3D:

“Right now we’re working on The Incredibles, which is a lot of fun in 3D. I’m not sure what the release strategy for it will be. It’s been an interesting challenge to work on technology because - while the film was released 10 years ago - the technology is even older as it took four years to make.  We have a version of Ratatouille, which works really well in 3D and we’re trying to figure out exactly what the release strategy for that will be."
These films will be released after the 3D reissues of Toy Story, Toy Story 2, Finding Nemo, and Monsters Inc.

I think that we as an industry may have lost some of our audience for 3D with releases that didn’t beg for the medium or didn’t warrant the medium or didn’t use the median in a nuanced and sophisticated and comfortable way. I think it’s possible that we drove some folks away from 3D with the higher ticket price or whatever else. But I also think that as the industry settles on a more nuanced approach, I really hope and believe that the audiences will return.”

Picture: copyright Disney - Pixar

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