Wednesday, June 8, 2016
According to an O.C Register article, to take advantage of the city’s new policy giving tax incentives to build luxury hotels, Disneyland officials submitted plans Tuesday to add a fourth Disney-themed hotel at the resort. Disney proposes a 700-room, four-diamond hotel and a parking structure on 10 acres at 1401 Disneyland Drive, at the north end of the Downtown Disney parking lot. Construction on the hotel would start in 2018 with a slated opening in 2021.
Walt Disney Imagineering will design the hotel, which currently doesn’t have a theme, Disneyland officials said. Guests will dine in an upscale rooftop restaurant watching Disneyland’s nightly fireworks over Sleeping Beauty Castle. There will be two pools, a fitness facility, concierge service and a kid’s play area. The average nightly rate would be about $450. The proposed hotel would be the first built at the Disneyland Resort in nearly 20 years.
Last year, the City Council narrowly adopted a policy allowing developers building hotels to the four-diamond standards to apply to be reimbursed, for 20 years, 70 percent of the Transient Occupancy Tax collected from visitors staying at their hotel. Guests pay 15 percent of the room rate.
After the 20 years, the city would keep all of the bed tax revenue, which goes to pay off bonds that funded improvements to the resort district in 1996 and pay for general city expenses and community programs.
Mayor Tom Tait said he’s “very disappointed” with Disney for applying for the tax incentive.
“I don’t think Disney needs a subsidy,” he said. “They do quite well without one. Our city needs that tax revenue to provide basic services to our residents. ... The council already voted to not tax them for 45 years, and that’s not enough. So, they want us to write them a check every year for 20 years. I think it’s outrageous.”
Read the full O.C Register article HERE as there is more to read about this story. Also, note that the renderings released doesn't show most probably the final design of the new hotel which still has to be themed by WDI Imagineers.
Pictures: copyright Disney, O.C Register